Jack Chambers Ward welcomes returning guest Sarah McDowell from The SEO Mindset Podcast to discuss AI and LLMs and how they’re responsibly integrating them into their work processes.

Jack & Sarah share AI usage stats, note the split between adopters and non-adopters, and cover concerns including environmental impact, big tech/data issues, hallucinations and fabricated reporting, and the need for clearer disclosure when AI is used.

They describe practical, cautious uses of tools like Descript and Riverside for transcription, clip creation, repurposing, research, and rewriting emails, stressing AI as a tool that still requires human review.

🎟️Get your tickets for the LIVE podcast

Follow Sarah:

• The SEO Mindset podcast
• Follow Sarah on LinkedIn

Resources:

• https://www.wearetenet.com/blog/llm-usage-statistics
• https://masterofcode.com/blog/chatgpt-statistics
• https://www.elon.edu/u/news/2025/03/12/survey-52-of-u-s-adults-now-use-ai-large-language-models-like-chatgpt/
• https://www.searchenginejournal.com/seo-pulse-ai-mode-hits-75m-users-gemini-3-flash-launches/563725/
• https://techcrunch.com/2025/07/23/googles-ai-overviews-have-2b-monthly-users-ai-mode-100m-in-the-us-and-india/
• https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/

Time stamps

00:00 Welcome and Guest Intro

01:33 Weather Banter and Seasons

03:36 Why This AI Episode

04:35 Brighton Live Show Details

08:03 AI Usage Stats Reality Check

10:54 Adoption Curve and Attitudes

16:00 Risks, Data and Hallucinations

20:15 Disclosure and AI in Media

22:46 AI as a Tool, Not a Replacement

24:33 AI in Podcast Workflows

27:09 Uncanny Valley and What LLMs Are

28:29 Google Share Shifts

30:32 Live Podcast Announcement

33:00 Responsible AI Mindset

37:46 AI for Transcripts

42:28 Repurposing and Clips

47:30 AI for Clearer Writing

53:16 Key Takeaways Wrap

55:28 Event Details Goodbye

56:56 Final Outro Links