Jack Chambers Ward is joined by Jessica Bettis, Candour’s Director of Strategy, to discuss what makes a strong collaboration between SEO specialists and client partnership/account management.

Jack and Jessica discuss their experience of working with clients together, and Jessica explains how client partners define success, translate work into business impact, manage resources and expectations, and nurture trust through onboarding and ongoing check-ins.

Follow Jessica:

• Website: https://withcandour.co.uk/about/team/jessica-bettis 
• LinkedIn: https://www.linkedin.com/in/jessica-bettis/

Jessica’s recommendations:

1. Spend 5–10 minutes aligning before key meetings or responding to feedback.
2. Maintain a dedicated, shared digital space for client context and information.
3. Wuthering Heights (2026)

00:00 Welcome, Jessica Bettis

01:25 Important client partner traits

03:12 How to build respect and trust with your clients

05:18 Commercial context matters

10:20 Building client trust

11:48 Matching teams to clients

16:59 The behind-the-scenes value

24:57 Skills and training balance

30:21 Onboarding and roadmap

34:28 How to prevent client churn

37:10 Resource management

39:52 The joy of surprise rebrands

46:29 Upskilling and training clients

49:56 Team collaboration magic

52:29 Recommendation: Actionable tip 

55:31 Recommendation: Tool/software

58:59 Recommendation: Wuthering Heights (2026)

01:04:10 Where to follow Jessica