Annie-Mai Hodge, founder of Girl Power Marketing and creator of the Social Tea newsletter, makes her triumphant return to Search with Candour to discuss how to do SEO for social media.

Annie-Mai explains practical keyword research for social using tools such as TikTok Creator Search Insights and AlsoAsked, and existing SEO tools, then consolidating ideas into a simple spreadsheet and testing performance via platform analytics.

They cover everything from captions, on-screen text, audio, and profiles without keyword stuffing; how to choose channels and formats by researching native results, spotting content gaps, and repurposing across platforms; and why posting time matters less than you may think.

Follow Annie-Mai:

🌟 Girl Power Marketing: https://www.girlpowermarketing.co.uk/

🌟 Social media SEO workbook: https://offers.hubspot.com/view/social-media-seo-workbook

🌟 The Social Media Tea: https://www.girlpowermarketing.co.uk/newsletter

🌟 LinkedIn: https://www.linkedin.com/in/anniemaihodge/

🌟 Instagram: https://www.instagram.com/girlpowermarketing/

🎧 Annie-Mai’s previous episode: https://withcandour.co.uk/podcast/tiktok-as-a-search-engine-with-annie-mai-hodge

▶️ Watch Search with Candour on YouTube: https://youtube.com/playlist?list=PL8c8k5Yy8FltVNsIsP1iUCSXDfE5cq2pM&si=K24FYKx9JiTMfWsh

▶️ Follow on Spotify: https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0

Chapters

00:00 Welcome Back Annie-Mai

00:52 Why Social SEO matters

02:43 Keyword research tools

06:02 Testing keywords in analytics

09:07 Client audits and strategy

12:43 Avoid keyword stuffing

14:57 Posting times and expectations

20:21 Choosing content formats

25:20 Search intent on social

29:24 Repurposing across platforms

33:52 Trends vs core content

35:54 Meme trend pitfalls

36:36 Viral origins stories

38:58 Brand consistency

42:43 Human first optimisation

48:18 Profile basics that work

52:15 Are followers or views better?

56:24 Recommendations: Actionable tips, tools and Project Hail Mary

59:23 Wrap up