Jack Chambers-Ward hosts a solo episode to recap the biggest SEO news from May 2026, including Google IO, AI traffic reporting in GA4 and the May 2026 core update.

Links to news stories

• https://blog.google/products-and-platforms/products/search/explore-web-generative-ai-search/
• https://www.linkedin.com/feed/update/urn:li:activity:7458539598885867520/
• https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
• https://support.google.com/analytics/answer/9164320?hl=en#05132026
• https://blog.google/products-and-platforms/products/search/search-io-2026/
• https://blog.google/products-and-platforms/products/shopping/google-shopping-cart/
• https://status.search.google.com/incidents/wdAXJk6LRRihEjpzEeWE
• https://www.sistrix.com/blog/may-2026-core-update-visibility-analysis-and-data-updates/

Time stamps

00:00 Intro

03:11 Subscriptions and Trusted News

10:25 Reddit in Google Business Profiles

14:12 Google’s guide for AI search optimisation

29:07 GA4 AI Assistant Tracking

33:08 Google I/O recap

33:57 Search Box Reimagined

37:42 Agentic search and UI

40:28 Personal Intelligence

42:57 Google’s Universal Cart

45:17 May 2026 core update

46:58 Wrap up