Léo Poitevin, founder and CEO of Astrak Agency, joins Search with Candour to discuss why your competitors may be recommended in ChatGPT and other AI search tools while you are not.

Topics discussed:

• Why AI search engines are easier to manipulate than Google
• How to identify competitors in AI search
• How to build trust signals for AI search
• How to use listicles and guest posts to rank in AI search
• The risks of self-promotional listicles

Follow Léo:

• Astrak Agency: https://astrak.agency/en/
• LinkedIn: https://www.linkedin.com/in/leo-poitevin/
• YouTube: https://www.youtube.com/@leopoitevin

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Chapters

00:00 Highlights of Léo Poitevin

01:03 Introduction

05:24 Leo’s SEO background

07:14 Are LLMs easier to game than Google?

07:47 Google is good at fighting spam

12:36 AI competitor research

15:16 Competitor research for GEO

19:47 Tracking volatility

25:13 Imperfect data and KPIs for AI search

30:11 A listicle strategy that works for LLMs

33:01 Léo case studies

36:07 The risks of listicles

37:16 Self promotional listicles

38:04 Ranking shifts in ChatGPT

39:06 Listicles penalised by Google

41:48 Testing new limits

43:05 Links versus mentions

46:18 Black Hat vs White Hate SEO

49:15 Influencers and guest posts

52:34 What hurts AI search

56:20 Recommendation: Actionable tip

57:51 Recommendation: Tool

59:57 Recommendation: Cozy games

01:05:14 Where to follow Léo

01:06:44 Episode wrap-up