Alison Moss joins Search with Candour to discuss how to prioritise technical SEO fixes and get development tickets actioned.

Together, they cover common pitfalls like lack of buy-in and unclear requirements, emphasising translating SEO needs into business outcomes and developer-friendly acceptance criteria, using ticket templates, and providing references.

Alison explains prioritising by impact versus effort, helping teams order “high priority” items, and acknowledging SEO competes with other business priorities while building relationships with product and dev teams and supporting testing.

Links

🔗Follow Alison on LinkedIn: https://www.linkedin.com/in/alison-moss-804a5537/ 

🎫SearchNorwichXL early bird tickets: https://searchnorwich.org/ 

🎟️Buy tickets for the Live podcast in Brighton: https://www.eventbrite.co.uk/e/the-efficiency-paradox-why-al-doesnt-make-your-life-easier-live-podcast-tickets-1982302667641?aff=erelexpmlt

Time stamps

00:00 Get your dev tickets prioritised with Alison Moss

01:28 Introduction

05:41 Why tech SEO gets stuck

08:29 Sell fixes for buy in

15:25 How to write clear dev tickets

22:06 Prioritise issues smartly

26:47 Pick your battles and quick wins

32:19 Frameworks and relationships

42:47 Handling senior pushback

47:53 Explaining SEO value

48:10 Writing better seo tickets

50:56 Developer context links

52:13 Resurrecting backlog work

54:26 Using external proof

56:42 Don’t be afraid to jump on a bandwagon

59:56 Recommendation: Actionable tip

01:01:08 Recommendation: Tools and software

01:03:06 Recommendation: Butter, Project Hail Mary and Dungeons & Dragons

01:15:06 Where to find Alison

01:16:36 Conclusion