Join Jack Chambers-Ward as he sits down with Alex Dees, co-founder and CEO of Meridian, to discuss how to optimise your brand and sites for AI-driven search engines like ChatGPT, AI Mode, and Perplexity.

Discover strategies and insights on increasing visibility in the age of AI, if “chunking” your content works, and the future of e-commerce and agentic commerce.Follow Alex:

Website: https://trymeridian.com/

LinkedIn: https://www.linkedin.com/in/alex-dees

00:00 Introduction and Welcome

01:22 Guest Introduction: Alex Dees

01:47 The Rise of AI in Search

02:18 Optimising for AI Search

03:58 The Future of SEO and AI

11:55 Measuring Success in AI Search

16:38 Strategies for Effective AI Marketing

17:45 Content Structuring and Chunking

27:20 Combining Data for Better Insights

30:15 AI in E-commerce

31:31 The Future of E-commerce and AI

32:17 The Role of Structured Data in AI

33:41 Agentic Commerce: Trends and Insights

35:23 Google's Universal Commerce Protocol (UCP)

36:04 Challenges and Opportunities in Agentic Commerce

44:23 The Impact of AI on Small vs. Big Businesses

46:53 The Growing Importance of Video Content

49:17 Actionable Recommendations for AI Search

52:59 Final Thoughts and Recommendations