Chris Green joins Search with Candour to share his study on whether answering Google’s “People Also Ask” (PAA) questions correlates with higher organic rankings.

📖 Read the study in full: https://alsoasked.com/insights/paa-ranking-correlation

Key takeaways

📈Across the top 5 positions, pages that fully answer more PAA questions tend to rank higher.

📊Commercial and transactional queries show the strongest correlations; navigational and informational queries are weaker.

📉Beyond page 1, the correlation drops sharply and can even reverse in lower page 2 positions—likely due to small sample sizes and SERP variability.

Answering PAA questions alone isn’t enough to rank well; technical quality, external signals, and user experience still matter.

✅Covering a wide range of related questions can make content semantically richer, which may support ranking potential.

Follow Chris Green

🔗Website - https://www.chris-green.net/

🔗LinkedIn - https://www.linkedin.com/in/chrisgreenseo/

00:00 Do PAA Boost Rankings

01:21 Show Intro and Context

03:12 Meet Chris Green

04:48 Why PAA Matters Now

06:14 Originality and Value Proxy

12:28 Study Setup and Intent Buckets

16:02 SERP Sampling Top 20

17:48 Scraping Content at Scale

19:28 How Deep to Pull PAA

21:01 Crawl Errors and Bot Blocks

23:38 Cleaning Scrape Data

24:00 Scraping Ethics and Bots

26:09 Study Setup and Scoring

27:29 Key Findings and Correlations

32:48 Why Intent Was Messy

36:43 Full vs Partial Answers

39:37 Client Action Plan

44:57 Beyond PAA Question Mining

47:23 Where to Follow Chris

48:12 Episode Wrap and Teaser