Jasmine Granton joins Search with Candour to discuss the mental health crisis in SEO and digital marketing. Jasmine’s experience as both a digital PR professional and a qualified psychotherapeutic counsellor means she’s especially qualified to discuss this topic.

They explore how always-on culture, Slack urgency, KPIs, AI-driven expectations, and perfectionism keep marketers in fight-or-flight, reducing creativity and productivity.

Jasmine shares practical techniques, including setting boundaries, “closing loops” at the end of the day, tracking energy and feelings, and building a “wins” folder to counter negativity bias and boost self-compassion.

Time stamps

01:14 Introduction

03:00 Welcome Jasmine Granton

05:09 Why marketing feels harder

07:44 Perfectionism and self-worth

12:24 Spotting burnout early

15:08 Journaling and closing loops

21:37 ‘Always on’ culture

27:10 Psychological safety at work

30:30 Learning from failure

32:30 Control circles and change

34:17 Building downtime into work

35:56 Creative focus time at work

37:17 Building self-compassion

38:22 Closing failure loops

40:32 Celebrating your wins

48:21 Track your feelings

49:55 Safety checks

55:22 Recommendations

01:04:00 Where to find Jasmine

01:05:26 Episode wrap-up