Optimizing login-page content for Google Search

Sep 4, 2025
26 mins

Episode Description

Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibility and user experience while maintaining data security in Google Search.

Resources: 

Episode transcript →https://goo.gle/sotr099-transcript 

Chapters: 
0:00 - Intro 
0:09 - Navigating SEO for login and paywalled content
2:01 - How Google indexes restricted content
10:51 - Strategies for controlling content visibility
20:54 - Testing and optimizing your site for Search

Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #SEO

Speaker: Martin Splitt, John Mueller 
Products Mentioned: Search Console

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