Danil Chernyshev: The MIA Product Owner vs. The One Who Owned the Outcome

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

The Great Product Owner: Communicating Value, Inviting the Right People

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

 

"It's basic Scrum—but it's not basic." - Danil Chernyshev

 

The best Product Owner Danil ever worked with was Jamie Spence, on a Master Data Management re-architecture at Canadian Tire. The goal wasn't only to upgrade a system—it was to rethink how a major retailer with many different banners should work across all of them. Jamie didn't write user stories; the BAs did that. What he did was communicate, in a super-clear way, the value expected at every step. He didn't attend every daily Scrum, but he was there whenever the team wanted him, allocating his time on demand. He cared about user experience and lived for the feedback loop—"this sprint I want to deliver this part and see how it goes." And he invited the proper stakeholders to each sprint review: a small, deliberately varied group chosen by what had been delivered and whose feedback the team actually needed. As Danil and Vasco agree, it sounds obvious—and that's exactly why it's worth celebrating. Obvious and common are not the same thing.

 

Self-reflection Question: Does your Product Owner communicate expected value at every step—or just hand over user stories and disappear?

The Bad Product Owner: Present on Paper, Missing in Action

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

 

"On paper, you have a Product Owner. But you don't have a Product Owner." - Danil Chernyshev

 

The most common—and worst—anti-pattern Danil sees is the MIA, or "missing in action," Product Owner: a person with the title who doesn't actually own the product. Sometimes it's a BA or a tech lead wearing the label; sometimes it's someone who simply can't make decisions, or doesn't understand what they're responsible for because they're busy doing another job. The fix starts with clarity: first understand what the product even is, then put in place a Product Owner who makes decisions, owns the end-user experience, and maximizes value. Danil also flags a structural trap—one Product Owner per product, not one per team. He stretches the idea with vivid examples: an Agile coach leading a transformation is effectively the Product Owner of the process, with Scrum Masters as the developers; and Steve Jobs was the Product Owner of the iPhone while also being a customer for other Product Owners building pieces of it. Ownership is about maximizing value for the customer—not about who writes the user stories.

 

In this segment, we refer to the great Product Owner pattern Danil shares above, and how the Scrum Master's job is to help the Product Owner grow into real ownership.

 

Self-reflection Question: Is your Product Owner empowered to make decisions and own outcomes—or just a title on an org chart?

 

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About Danil Chernyshev

 

Danil is a results-driven Scrum Master and Delivery Manager passionate about optimizing SDLC processes and unlocking development teams' potential. With a keen interest in AI, he empowers organizations to innovate and excel, bridging agile practices with cutting-edge technology for impactful results.

 

You can link with Danil Chernyshev on LinkedIn.