In this episode, Ulrike Rohn talks with Ksenija Djuricic, an expert in entrepreneurship and foresight. They discuss the concept of entrepreneurial foresight, emphasizing its importance as a learned competence that combines deep and broad knowledge. The conversation explores how entrepreneurs can build future-oriented visions, the significance of contextual knowledge, and the role of weak signals in identifying trends. Ksenija shares insights from her experiences working with various entrepreneurs, and from her research, highlighting the differences between novice and expert entrepreneurs, and offers advice for aspiring entrepreneurs navigating a complex and uncertain world.

Some takeaways

• Entrepreneurial foresight is a learned competence.
• Deep and broad knowledge are essential for entrepreneurs.
• Contextual knowledge influences future-oriented vision.
• Teaching entrepreneurship should focus on contextual knowledge.
• Especially novice entrepreneurs rely on external knowledge sources.
• Foresight tools are often used unconsciously by entrepreneurs.
• Learning from experience is crucial in entrepreneurship.
• Entrepreneurs must be adaptable and open to change.

Some  quotes

“Entrepreneurial foresight is an individual competence; it is something that can be learned.”

“When you are highly experienced, this deep and broad knowledge allows you to see what we call, in future studies, weak signals.”

Bio

Ksenija Djuricic is Associate Professor specializing in entrepreneurship, foresight, and strategy at EM Strasbourg Business School, University of Strasbourg, France. In 2022, she obtained a double doctoral degree from the University of Strasbourg, France (Ph.D.) and the University of Turku, Finland (Sc.D.). Prior to embarking on my graduate and postgraduate studies, she engaged in collaborations with foreign and local investors and entrepreneurs, which contributed to the initiation and development of new entrepreneurial projects in Serbia.

Keywords

entrepreneurship, foresight, knowledge, future thinking, systems thinking, deep knowledge, broad knowledge, entrepreneurial mindset, decision making, weak signals

Host: Ulrike Rohn

Sound engineer: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -


https://bfmentrepreneurhub.tlu.ee/screenme-podcast/