Even though many in the IT industry are worrying about how AI will replace them, we need to recognize the advantages AI brings to business.

In this podcast, Botond Seres and Dave Erickson are going to examine strategies for using AI to scale up your business - with Phil Masiello, CEO & Founder of CrunchGrowth.

Phil is a seasoned entrepreneur who has built and sold four companies. He launched his first venture at age 27, and went on to pioneer early eCommerce in the meals industry with The Daily Market before co-founding Raw Essentials Skin Care with Carol Alt.

His work spans food, fashion, beauty, and personal care, with standout projects like 800razors.com showcasing his ability to use creative PR and cost-effective tactics to accelerate growth.

As founder and CEO of CrunchGrowth, Phil has become known for spotting emerging trends, blending technology with customer insight, and developing digital and social strategies that help consumer brands scale quickly and efficiently.

Alongside his entrepreneurial career, Phil has written influential books such as The Why Behind The Buy and Think Engage Thrive -  and he also hosts Crunching Growth on e360tv.

Timeline Summary:
0:00 Introduction to AI and Business Strategies
4:00 Initial AI Implementation and Challenges
7:10 AI in Advertising and Content Creation
16:39 Data Analytics and AI Integration
33:57 Price Optimization and Messaging Consistency
41:52 AI in Traditional Advertising and Marketing
52:19 Future of Advertising and AI
54:32 Phil Masiello's Current Endeavors
55:23 Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Phil Masiello = https://www.linkedin.com/in/phil-masiello/

Website = https://philmasiello.com/