Eddie Antar was the king of the deal, the man whose ads screamed at you from your TV set promising prices so low they were practically insane. He turned Crazy Eddie into a retail phenomenon, making himself and his family incredibly wealthy by hawking stereos, TVs and electronics at seemingly unbeatable prices. The brand's wildly memorable commercials became some of the most iconic ads in TV history. But behind the blaring deals and larger-than-life persona was a tangled web of fraud – including tax evasion, insurance scams, and bitter family betrayals. Even though his empire eventually came crashing down, somehow Eddie never stopped being a New York City icon.

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