Episode Description
Another client spotlight coming at you. This episode is all about overcoming obstacles in your business. I’m pumped to have Brett Ratkowski on the show. He’s a client of ours and the founder of Optimized Real Estate. He helps realtors get more listings and more buyers through the power of advertising.
Brett and I talked about his experience hitting plateaus in his business, and smashing through them. Most recently, since we’re in a recession, Brett’s had to deal with losing 70% of his business. Don’t worry, he’s made it all back since.
A lot of insights in this interview about running an effective company. You’ll enjoy it. Believe me.
You'll Discover- The dichotomy between service and leadership - why sometimes serving your clients isn’t the same as leading your clients [03:14]
- Why every CEO should study the Theory of Constraints and apply it to their business [10:14]
- What steps to take when Sales becomes your bottleneck… and how CEOs approach solving problems outside of their expertise [18:37]
- Why a lack of bottlenecks in your business, or you not seeing any, can be a bad sign [26:02]
- How Brett lost 70% of his clientele when the recession hit… and how he’s made it all back since [33:08]
...And much more!
Helpful Resources- For a full transcript of the interview, visit our blog.
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