'From Boardroom to Sales Floor: Aligning Teams with Company Vision' with Niall Carey

May 6, 2025
41 mins

Episode Description

📢 Welcome to Season 3 of the 'Scale with Strive Podcast' - the place to come to listen to some of the world's most influential leaders of the SaaS industry. 🚀 

Our host today is Adam Richardson and on today’s episode, we are excited to welcome Niall Carey, Founder at Fractal Advisory. 

After 15+ years leading high-performing sales teams in organisations such as DocuSign and Salesforce, Niall has now transitioned into fractional leadership to help ambitious companies scale smarter and faster. 
 
As a Fractional CXO / VP of Sales, he partners with Founders, CEOs, and Investors to: 
 
✅ Build and scale sales teams to consistently hit targets 
✅ Design and execute Go-To-Market strategies  
✅ Drive predictable, sustainable revenue growth 
✅ Coach and mentor emerging sales leaders 
✅ Prepare organisations for expansion and growth 
 
Today, we focus in on aligning sales teams with the Company Mission and Vision and some of our key takeaways from the conversation were: 

 💡 The disconnect between Vision and Action 

 💡 Storytelling as a Leadership tool 

 💡 Embedding the Company Vision in Sales Teams – and making it personal to them  

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Connect with Niall here - https://www.linkedin.com/in/niallcarey/

Connect with Adam here - https://www.linkedin.com/in/saasheadhunter/

Learn more about Strive here - https://scalewithstrive.com/

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0:00.     Introduction to Vision Alignment Challenge

5:42.     The Disconnect Between Vision and Action

11:34.   Making Vision Personal to Sales Teams

16:20.   Storytelling as a Leadership Tool

22:37.   Embedding Vision in Sales Culture

27:30.   Aligning Compensation with Company Goals

32:50.   Leadership Training and Crisis Management

37:00.   Rapid-Fire Leadership Insights




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