The story behind creating a brand new brand. When SES and IntelSat joined forces…

Sequel, a branding and digital agency based in New York City, talks about the creative process to building a new tagline, motto and set of values.

This episode features:

Jen Decker (IntelSat/SES Brand and Digital Marketing Manager)

Alex Reed (Head of Strategy and Research at Sequel)

John Nishimoto (Partner and Executive Creative Director at Sequel)

& Dana Gonsalves (Creative Director at Sequel)

Find out more about this new chapter for SES and Intelsat: www.ses.com 

Satellite Stories podcast is presented by Kristina Smith-Meyer, SES content creative and development manager, Global Marketing Communications.