Nearly 100 years of conservation — and safari tourism is the only reason it still exists. If you think going on safari is just about seeing lions and elephants, this conversation will change everything you thought you knew.Rob More, fourth-generation custodian of Lion Sands in the legendary Sabi Sand Game Reserve, sits down in person with host Karin Jones to share an extraordinary family legacy stretching from 1933 to today — and reveals how community empowerment is the secret weapon protecting Africa's most iconic wildlife.Key takeaways from this episode:🌍 Why conservation in Africa cannot survive on philanthropy alone — and how ecotourism fills the gap🤝 How Lion Sands is shifting 40% of its purchasing to local community businesses within 5 years🦁 The real link between unemployment, poaching, and human-wildlife conflict — and how safari travel breaks the cycle👨‍👩‍👧‍👦 Why a multigenerational family safari is one of the most powerful conservation acts you can take🌱 Real on-the-ground examples of community businesses being built from the ground up in rural South AfricaYour safari dollars are doing more than you know. Subscribe and join the movement at artisansofsafari.comWatch more conversations with Africa's conservationists, safari innovators, and changemakers in the full Safari ChangeMakers series:https://www.youtube.com/@safarichangemakers/podcastsSubscribe to our YouTube channel for future episodes:https://www.youtube.com/@safarichangemakersLearn more about Artisans of Safari:https://artisansofsafari.com/For podcast companions, Safari Briefings, field notes, and deeper stories from inside the world of African safari, join Safari ChangeMakers on Substack at the link below: https://safarigal.substack.com/?r=1kmrdl&utm_campaign=pub-share-checklistFeatured in this Episode:We go deep into the conservation efforts of Rob More and the team at  @MCSafarichannel  https://www.youtube.com/@UCPe6BxkbGcWf3i7mQZ_DIWg Experience this Journey:To book a bespoke immersion that includes the regions and conservation projects discussed in this episode, visit: https://artisansofsafari.com/south-africa/For more Intel Link to "Safari Briefings" Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7333253534911500288#conservation #africansafari #artisansofsafari