When SaaS Companies Acquire Communities with James Mayes of Mind the Product

May 4, 2022
23 mins

Episode Description

In this episode of SaaS Open Mic:

  • The story of Mind the Product, the world’s largest community of product managers
  • How it sold to Pendo
  • What software companies should consider before acquiring a community 
  • De-Risking acquisitions
  • What community leaders should contemplate when considering an exit
  • Building audiences versus building communities
  • The next steps for the acquirer and acquired after the sale
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