Episode Description
Sometimes innovation starts with a simple question: What if there’s a better way?
In this episode of Rural Unrecognized, Jessica sits down with Brian of ZS Farms, whose curiosity and willingness to think differently led him to rethink the way food is produced. What began with reading old books and asking new questions quickly turned into a bold decision to build a completely different kind of system…one that connects soil health, animal care, and food quality into a full-circle approach.
Brian shares the journey of challenging industry assumptions, taking risks, and building something new in rural Alberta. Along the way, he reflects on what it means to try something different when others are watching, how innovation often starts quietly, and why more entrepreneurs are beginning to rethink traditional systems.
This conversation isn’t only about farming - it’s about curiosity, leadership, and the mindset it takes to build a better way forward.
To learn more about Brian and ZS Farms visit ZS Farms, Local Whole Grain Feed and Seed
Viral Post mentioned in the episode
To learn more about Flagstaff County visit www.flagstaff.ca
To learn more about our host, Jessica Janzen visit Jessica Janzen | Keynote Speaker, Mindset Coach, Philanthropist, Mental Health Advocate & Joy Expert
This episode was produced and edited by jcefilms.com