5 Ways CFOs Can Build a Better Sales Engine with Paul Stansik

May 21
42 mins

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Episode Description

In this episode of Run the Numbers, CJ sits down with ParkerGale Operating Partner Paul Stansik to break down five ways CFOs can help build a better sales engine: making the budget mean something, improving forecasting, sharpening metrics, getting involved in key RevOps moments, and building real trust with sales.

SPONSORS:

Aleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/run

RightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJ

Rillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cj

EY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartups

SpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cj

Brex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metrics

LINKS: 

Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsN

Guest: https://www.linkedin.com/in/paulstansik/

Company: https://www.parkergale.com/

Hello Operator: https://hellooperator.substack.com/

CJ: https://www.linkedin.com/in/cj-gustafson-13140948/

Mostly metrics: https://www.mostlymetrics.com

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TIMESTAMPS:

All verified. Here are the timestamps:

0:00 Preview and intro

2:27 Parker Gale and Paul's role

3:52 Topic: how CFOs build a better sales engine

6:21 1: Make the budget mean something

8:11 Budget segmentation and cleaving the business

10:54 Sponsors — Aleph | RightRev | Rillet

14:08 2: Help emphasize forecasting

17:23 Forecasting as non-threatening co-construction

19:37 Sponsors — EY | SpendHound | Brex

23:06 3: Lend a hand with data and metrics

25:32 Walking sales through NDR levers

27:16 Metrics tied to exit readiness

28:00 4: Get involved in a few RevOps spots

29:04 Pricing, proposals, and quoting

31:22 Kill your SKUs

32:51 Selling with certainty: quote formatting

34:26 CFO letter for enterprise deals

37:37 5: Build a great relationship with sales

37:59 You can't fix a secret

39:23 EQ over IQ for finance leaders

40:41 Recap: all five tips

42:11 Credits

#RunTheNumbersPodcast #CFO #SalesStrategy #FinanceLeadership #RevenueOperations

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