Justin and Jared catch up with Justin Pettit from Santa Carota Beef, a unique ranch that actually feeds roots to ruminants (ironic, right?). The ranch finishes cattle on carrots, and in this episode, they dive into the operation’s roots, how they’ve navigated ups and downs, and what makes carrot-finished beef stand out nutritionally. Pettit shares the creative marketing strategies that helped grow their brand, the importance of staying connected to their community, and how this approach could shape the future of cattle nutrition. Tune in to hear all about it!