Emily May is the owner of M&M Roofing in Texas. After spending 17 years as a nurse, she took a leap of faith and bought a roofing company with no industry experience. Since then, she has built M&M Roofing by focusing on branding, systems, technology, job costing, and creating an outstanding customer experience.

In this episode, Emily shares what it was really like buying a roofing company with no roofing background, the lessons she learned along the way, and how she continues to grow her business. Whether you are looking to improve your leadership, strengthen your brand, or build a more profitable company, this conversation is packed with practical takeaways.

Connect with Emily: 
https://mandmroofingtexas.com
https://www.facebook.com/p/M-M-Roofing-Texas-100088112251340/
https://www.instagram.com/mandm_roofingtexas/

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Chapters:
00:00 How a Nurse Bought a Roofing Company with No Experience
01:00 Why Buying a Small Business Beat Starting One
05:49 Buying a Roofing Company Without Financials or a CRM
10:47 Turning a 30-Year-Old Roofing Company into a Real Business
17:34 Job Costing Mistakes That Kill Roofing Company Profits
27:25 Buying a Commercial Roofing Company Through Acquisition
39:24 Roofing Marketing: How Branding Creates Long-Term Growth
46:20 How to Measure Brand Awareness with Google Search
55:40 What's Next for Emily May & M&M Roofing