Ross Simmonds, founder of Foundation Marketing, has built a reputation for helping ambitious SaaS and B2B brands stand out online with data-driven growth strategies. In this episode, Craig sits down with Ross to dive into the future of marketing, SaaS growth, and social media in the age of AI.

Marketing has transformed dramatically over the past decade, and with the rise of AI-powered marketing methods, it feels like the Wild Wild West. But within all that chaos are opportunities that we shouldn’t miss out on.. Ross and Craig explore how founders and marketers can leverage AI to create content, reach the right audience, and scale profitably in today’s fast-changing landscape.

Highlights from Craig and Ross’s conversation:

• Why traditional B2B marketing tactics are failing and what actually drives SaaS growth in 2025
• Create exclusive, high-value content that your target market can't find anywhere else
• AI marketing parallels the mobile revolution 
• We're only at the beginning of the AI marketing cycle, and why the long game matters 
• Which social media platforms actually work for B2B in today's landscape
• Every platform has your audience, but no one's cracked the code
• Monetize your existing high-performing pages and don't abandon what's already working
• Search behavior has evolved beyond Google 
• Stop ignoring Reddit for B2B marketing
• Elevenlabs and Manus case studies. Plus, why Google will dominate long-term AI marketing

Resources and Links from This Episode:

• Ross Simmonds on X (Twitter): https://x.com/TheCoolestCool 
• Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/ 
• Foundation Marketing: https://foundationinc.co/ 
• Ross Simmonds online: https://rosssimmonds.com/ 
• Email me: podcast@roguestartups.com 
• Find me on Twitter: @TheCraigHewitt

Chapters

• (00:00:00) - Ross Simmons on Marketing in the Era of AI
• (00:01:31) - What's Working For B2B & SaaS?
• (00:04:53) - In the Elevator With Tim Ferriss
• (00:05:24) - Marketing Cycle: Is It Really Different This Time?
• (00:10:52) - Will AI Change Your Life?
• (00:16:27) - SooooO
• (00:16:33) - Is LinkedIn the Place to Start Your Business?
• (00:24:13) - B2B Content: The Best Channels
• (00:28:49) - Instagram's Paid-For Content
• (00:29:42) - Traditional SEO vs AI SEO
• (00:33:21) - Content Marketing in SaaS: The Rise of AI
• (00:36:55) - The Internet's Most Overhyped
• (00:38:50) - What's The Business of Quora?
• (00:40:24) - How to start a blog on Reddit
• (00:40:55) - Biggest Disappointment in AI Tooling
• (00:43:50) - What I'd Be Most Disappointed In About Gmail
• (00:45:26) - I Think Google Will Win In The End