Beneficiary forms...sexy?

In this episode, I’m joined by my friend Allie Irwin—hypnotist, coach, and creator of the Treasure Map, an end‑of‑life planning process—who makes a compelling case that it can be.

You’ll hear why preparedness is an act of care and freedom, how Allie’s clients literally find money (forgotten accounts, double charges, missed benefits), and what really happens in the first week after a loved one dies—when you’re forced to make 80+ decisions at about 20% brain capacity. 

This is end‑of‑life planning without the euphemisms.

Together we unpack why we avoid talking about death, how to turn that avoidance into radical preparedness, and why doing this work now can shift your relationships, your money, and even your career choices.

Ultimately, this conversation is a celebration of life, the people we cherish, and living with real authenticity and integrity.

What you'll learn: 

• How end-of-life preparedness can actually be an act of care, freedom, and service to the people you love
• How simple planning (like updating beneficiaries and listing accounts) helps you avoid devastating and expensive mistakes
• How doing a “Treasure Map” style audit often leads people to literally find money—forgotten retirement accounts, double-charged interest, unused benefits
• What actually happens in the first week after a death, and why 80+ decisions at 20% brain capacity is a terrible time to start planning
• How talking about death surfaces unspoken expectations, invisible labor, and power dynamics in relationships—and can deepen appreciation for your partner
• What emotional regulation and hypnosis tools (like Havening) can do to help you stay present and grounded in the midst of grief and big conversations
• How contemplating your own mortality can clarify your true priorities and catalyze bold choices in money, work, and life

Featured: 

• Learn more about Allie on her website: www.allieirwin.com
• Follow her on Instagram: https://www.instagram.com/allie.p.irwin/
• Treasure Map with Allie Irwin: https://allieirwin.com/treasure-map/
• Learn more about Jamie on her website: www.jamieleecoach.com
• Follow Jamie on Instagram: https://www.instagram.com/jamieleecoach/
• 1:1 Executive Coaching with Jamie: https://www.jamieleecoach.com/apply

Text me your thoughts on this episode!

Enjoy the show? 

• Don't miss an episode, listen and subscribe via Apple Podcasts or Spotify.  
• Leave me a review in Apple Podcasts. 

Connect with me

• Book a free hour-long consultation with me. You'll leave with your custom blueprint to confidence, and we'll ensure it's a slam-dunk fit for you before you commit to working with me 1:1. 
• Connect with me on LinkedIn 
• Email me at jamie@jamieleecoach.com