Episode 34 | Curating Retail: Strategy, Storytelling & Community with Evie Gross

Apr 25, 2025
19 mins

Episode Description

In this episode of Retail Recorded, host Anjee Solanki chats with Evie Gross, VP of National Accounts at Brixmor Property Group, to unpack the art and science behind curating the ideal tenant mix. From tailoring merchandising strategies across 360+ shopping centers to placing Tesla in a former grocery box, Evie offers a candid look at how storytelling, data, and trust-based relationships shape leasing decisions.

Evie also shares the inspiration behind Retail Uncorked, a grassroots networking event for retail professionals she co-founded, which brings people together in local, intimate settings—and donates proceeds to the ICSC Foundation.

 

Tune in to hear why retail is more than transactions.  It’s about building places people return to, and relationships that last beyond the lease.

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