In this episode, I speak with Jessica Souza, broker and co-owner of Paradise Exclusive Real Estate in Southwest Florida, about how brokerages can use AI to support agents, improve productivity, and create real competitive advantages. Jessica shares practical examples including custom GPT knowledge bases, community-specific AI tools, agent training, and how AI acts as a workflow multiplier rather than a shortcut. The conversation also covers leadership, delegation, and building systems that help agents focus on serving clients. 

Guest: Jessica Souza

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The Agent Playbook written by Jessica - https://a.co/d/d5MJ5ng

 

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

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Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

 

Resources:

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