What does it really take to walk away from stability and build something from scratch?

In this episode of Raw and Real Entrepreneurship®, Susan Sly sits down with Alisa Sparks, Founder and CEO of Linden Creek. They unpack Alisa's journey from managing multi-million-dollar budgets for Naval aircraft to building a luxury interior design, home staging, and Airbnb setup brand. Linden Creek is now franchising nationwide.

Alisa shares the unfiltered reality behind her leap from finance into entrepreneurship, including early cash flow challenges, bootstrapping the business as a mother of young children, and the moment she realized she had accidentally built a company that could scale beyond herself. This is not a conversation about pretty rooms. It is about leadership, emotional resilience, hard hiring and firing decisions, and the internal work required to grow a business without losing what matters most.

You will also hear how Linden Creek evolved into a franchise, why cultural fit matters more than skills, how technology became a growth lever through proprietary software, and what it really costs founders when they never stop to celebrate progress. Alisa speaks candidly about motherhood, divorce, delegation, and the pressure of carrying responsibility for other people’s livelihoods.

In this episode, you will learn:

• What it feels like to leave a secure career for an uncertain entrepreneurial path
• How Alisa bootstrapped a fast-growing luxury design business
• The mistakes founders make when hiring and holding on too long
• How to scale a brand into a franchise without losing its soul
• Why systems, boundaries, and self-leadership determine long-term success

If you are a founder, creative entrepreneur, or professional standing at the edge of a big decision, this conversation will meet you where you are. Honest, grounded, and deeply human, this episode serves as a reminder that growth is rarely linear and leadership always begins within.

Listen now and discover what building a luxury brand really demands behind the scenes.

Alisa Sparks is the Founder and CEO of Linden Creek, a luxury interior design and home staging franchise built around elevated living and meaningful design. She also leads the Linden Creek Shoppe, an online destination for curated décor and furnishings, along with Archd, an inventory management and CRM platform created to support the home staging and interior design community. With a background shaped by entrepreneurship, family life, and a love of travel and thoughtful interiors, Alisa brings a warm, creative perspective to both her work and the communities she serves.

Connect with Alisa:

LinkedIn: @alisasparkslc

Website: https://linden-creek.com/

Susan Sly is the maven behind Raw and Real Entrepreneurship®. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship® podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.

Connect With Susan:

Website: ⁠⁠⁠⁠⁠https://thepause.ai/⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠https://susansly.com⁠⁠⁠⁠⁠

LinkedIn⁠⁠:⁠⁠⁠@susansly⁠⁠⁠