Masters of Scale: How to save a magazine, with The Atlantic’s Nicholas Thompson

February 13
38 mins

Episode Description

When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial peril. Now, it's profitable, and subscriber and revenue numbers are growing. In this episode of Masters of Scale, Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies can weather AI disruption, and lessons from the world of long-distance running.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

See all episodes

Never lose your place, on any device

Create a free account to sync, back up, and get personal recommendations.