In this episode, John Haskell welcomes back Joseph Gardiner to talk about how curiosity turned into a company. Joseph shares the story behind launching Covers & Co, what problem he saw in the marketplace, and how he moved from idea to action while still managing the demands of his farming operation.

The conversation walks through the realities of starting something from scratch, including testing ideas, managing risk, navigating uncertainty, and staying disciplined when early traction is slow. Joseph explains how the same principles that guide good marketing and financial decision-making on the farm also apply when building a new business.

This episode is a practical look at entrepreneurship in agriculture, and a reminder that opportunity often starts with asking better questions and being willing to follow through.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

1. How curiosity and problem-solving led to the launch of Covers & Co
2. Identifying real market needs before investing time and capital
3. Managing risk and uncertainty when starting a new venture
4. Applying lessons from marketing and ranch management to a startup
5. Balancing entrepreneurship with an existing farming operation
6. Lessons learned from building something from the ground up

Connect with Joseph:

1. Listen to his podcast, The Connor & Joe Show
2. Check out his website
3. Send him an email at joseph@coversandco.ca

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. Book a Free Discovery Call to Learn More
2. Ranching for Profit
3. Ranching.FYI
4. Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube.

Webinars