Colleen Schnettler and Joe Masilotti

June 25
57 mins

Episode Description

Colleen Schnettler and Joe Masilotti (Permission Not Required podcast) join Ryan and Brendan to catch up on what they're each building. Joe walks through Ruby Native — his platform for getting Rails apps into the App Store without touching Xcode or writing native code — and how AI has changed his development process. Colleen shares what AI automation consulting actually looks like in practice: more process mapping and integrations work than pure AI, and why developer credibility matters in a crowded market. The group also compares notes on how they're each using AI beyond coding — for business context, client management, and personal workflows.

  00:00 Introductions
  01:00 Ruby Native — Rails to the App Store Without Xcode
  05:30 What Changes When You're the Only One Reading the Code
  08:00 AI Automation Consulting in a Crowded Market
  13:00 Beyond Content and Sales — Where AI Actually Fits
  16:00 Cowork, Skills Repos, and Dropping OpenClaw
  18:00 Joe's Three-Agent Coding Workflow
  22:00 Projects You'd Never Have Tackled Before AI
  24:30 Ruby Native vs Hotwire Native Explained
  28:00 How the Preview Workflow Works
  33:30 Leveraging Existing Networks for New Businesses
  41:00 When Automation Doesn't Need AI
  44:00 The Command Center and Second Brain Thread
  49:00 Joe's Business Context in Claude — Powerful and Dystopian
  51:30 Colleen's Personal Agents (School Emails, LinkedIn Pipeline)
  54:30 Where to Store Context — Markdown, SQLite, and Avoiding Beads
  56:00 Joe at RubyConf in July

LINKS

- Permission Not Required Podcast

- Colleen's LinkedIn

- Colleen's Email: colleen@colleen.is

- Joe's Website

- Ryan's Website

- Brendan's X/Twitter

- Brendan's Bluesky

Questions or comments, email us at railsbusinesspod@gmail.com

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