In this episode of the Radical Hospitality Show, Zeke sits down with restaurateur and community builder Tiffani Packer, the energetic force behind several beloved concepts across Evergreen, Morrison, and Tampa. Tiffani shares the deeply personal story of how she and her husband Rand built a hospitality group while raising four kids, staying grounded in their core value of “family first.” She opens up about how they built teams that operate with autonomy, why each restaurant carries its own soul, and how they create experiences that feel intentional, warm, and elevated. From the challenges of entrepreneurship to the joy of watching their children grow into leadership roles, Tiffani offers a rare look at what it truly takes to build a hospitality business that thrives without burning out the people behind it.

In this episode, you'll learn:

• How Tiffani and Rand built a hospitality group across multiple cities without losing balance at home
• Why their core value of “family first” shapes every business decision
• The story behind their children becoming entrepreneurs and leaders in the business
• How they create strong, autonomous teams that run restaurants with excellence
• Why they choose unique restaurant concepts instead of duplicating a single model
• The small design details and operational decisions that shape unforgettable guest experiences
• What it takes to stay resilient in tough seasons of business and parenting
• How couples can successfully navigate entrepreneurship together
• Why leaders must model enthusiasm and authenticity for their teams
• What “radical hospitality” means to Tiffani and how she brings it to life daily

Connect with Tiffani Packer

La Rocca Rossa Website: https://laroccarossa.com/

LinkedIn: https://www.linkedin.com/in/tiffani-packer-a6913a2bb/

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

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