The Most Dangerous Lie Home Brewers Believe Before Opening a Brewery | QFPB E038

February 3
19 mins

Episode Description

Homebrewer planning to open a brewery or already running one? In just 60 days, you can build a quality system that brews consistent world-class beer 👉 https://youtu.be/NZy7pdDhyEI


In this episode of Quality Focused Pro Brewers, I break down the single most dangerous lie in the craft beer industry — and the five delusions home brewers fall for when trying to go pro.


This isn't a story about bad beer.

It's a story about mindset, systems, and the brutal gap between a hobby and a sustainable business.

You'll learn:

  • Why praise from friends drinking free beer is not market validation
  • How complex "genius" recipes become a nightmare at commercial scale
  • Why breweries fail by ignoring everyday drinkers
  • The danger of chasing hype styles instead of building flagships
  • Why talent without systems quietly kills breweries
  • How consistency, not creativity, builds brand loyalty and repeat sales

If you're planning a brewery, building one, or already operating — this episode will save you from learning these lessons the expensive way.

CHAPTER MARKERS:00:00 Introduction: The Dream Brewery That Failed01:01 The Most Dangerous Lie in Craft Beer02:23 Delusion #105:43 Delusion #208:50 Delusion #312:19 Delusion #415:05 Delusion #518:39 How To Win The Pro Brewing Game


🎯Want my 8-point Beer Quality System checklist? Visit https://rockstarbrewer.com/qualitysystem


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DISCLAIMER: This video and description may contain affiliate links or product recommendations which means that if you click on one of the product links I'll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

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