The episode features Cassie Leonard—former aerospace technical leader, executive coach, and author of STEM Moms and Beyond the Pipeline—explaining why the traditional linear “pipeline” model of engineering careers is constricting and mislabels non-linear moves as failure. 

Drawing on expectancy-value theory, she presents an ROI-style equation for decisions: attainment, intrinsic, and utility value divided by effort, loss of valued alternatives, and cost of failure, illustrating it with her choice to leave a Fortune 100 role and start her coaching business. 

This conversation applies the framework to individual confidence and authenticity, leader strategies for retention and recognition (including “rock stars” vs. “superstars”), and cross-functional empathy when trade-offs arise. 

See more about Cassie at ELMMcoaching.com.

Visit the blog post for more: https://deeneyenterprises.com/qdd/podcast/s3e19/

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ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.