Starbucks’ strategy pivot to “turn coffee houses into living rooms” and get back to its “third place” was one of the biggest topics of 2025 and promises to grab headlines in 2026. The decision offers abundant lessons for QSRs, as Pete Champion, managing partner at brand experience agency I-AM, shares with QSR editorial director Danny Klein on this episode of QSR Uncut. Pete brings over 20 years’ experience in brand environments, having worked with industry giants including Starbucks, Costa Coffee and KFC. We get into how hospitality and QSR brands transform their physical spaces to connect with customers on a deeper, more human level. And why this could make all the difference for one of the most recognizable retail brands in the world.