Tomás Gilbert, Director, Strategic Market Insights at Curion, joins QSR Uncut to break down his adventures as a qualitative researcher in the restaurant space. We get into what’s driving traffic, what food trends are landing on menus, why beverages are hot, why menu optimization is becoming widespread, and much more. There’s a reason in-market research is a growing methodology in QSR.

This episode was brought to you by our partners at Curion.