In this episode, Matt & Lauren explore two different methods of bringing your books to life: traditional offset publishing and modern digital printing. We break down:

💡 How each printing process works

🔑 Key distinctions between the two 

⚖️ Different reasons you’d choose one over the other

🫱🏻‍🫲🏽 When we see both solutions working together

And more! Tune in wherever you get your podcasts, or watch the episode on YouTube!

💡 Listen to These Episodes

• Ep #62 | Sustainability in Publishing: Reducing Waste One Print Book at a Time
• Ep #102 | What the Publishing Industry Should Learn from Heated Rivalry
• Ep #117 | The Anatomy of a Good Print Book

💡 Read These Blog Posts

• 5 Visual Indicators Your Book Is Self-Published
• Print-on-Demand is the Perfect Solution for Selling Backlist Titles
• How Lulu Makes Short-Run Printing Easy

💡 Watch The Life of a Book

🎙️ [28:15] “At the end of the day, you know, whether you realize it or not, that book that you're putting in somebody's hand, that's your reputation.” 

🎙️ [36:48] “The average person picking up a book in a bookstore and reading it, could not possibly tell the difference between a book that was offset printed and a book that was digitally printed.”

🎙️ [47:03] “Not only are these two print methods not in competition with each other, but we are actually seeing more and more instances where they are being used to complement each other.” 

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