In this episode, Lauren & Matt share strategies for how to get your readers and fans to help sell your books for you! We break down the importance of building a dedicated audience around your brand, review the different ways authors and entrepreneurs mobilize their fans, and offer up tips for putting these ideas into action. 

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Cosmopolitan | Bring Back Men Who Yearn
• Lulu Blog | How to Turn Casual Followers into Dedicated Super Fans
• Lulu U | How to Build a Community of True Fans 

💡 Listen to These Episodes

• Ep #15 | Can You Really Support Your Business With Just 1,000 True Fans?
• Ep #24 | How to Turn Your Casual Fans into Super Fans
• Ep #86 | Maximizing Your First Impression in the Attention Economy
  
  

Sound Bites From This Episode

🎙️ [11:45] “But I think that all of that advice and all that strategy and all that how to, really actually just boils down to: you have to give your audience a reason to care about you and a reason to want to talk about you.”

🎙️ [31:20] “And that's where I think micro-influencers are really useful. Not in the traditional way that we think of influencer marketing, but that building relationships through relationships kind of marketing.”

🎙️ [55:32] “Building that ecosystem is extremely important. Nobody wants to do this on their own. It's not easy. And so when you can build yourself a little army, I think that just exponentially increases your success rate.”

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