In this episode, Matt & Lauren debate the merits of using social media as a book marketing tool in 2026. Short answer? Yes, social still plays an important role! Long answer? Listen to learn about: 

• Why social platforms should be used for discovery, not as the home base for your entire brand.
• How to show up with content that adds value and supports your long-term goals.
• Common mistakes that turn social media into a black hole time vortex. 

Tune in now wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Pew Research Center | Americans’ Social Media Use 2025
• Katie Brinkley’s Podcast Episode on Instagram | Apple | Spotify
• Adobe Express | Social Media Marketing Strategies: Complete 2025 Guide 
• Deloitte Digital | 2025 State of Social Research

💡 Listen to These Episodes

• Ep #44 | How to Repurpose Your Book and Other Content for Social Media
• Ep #86 | Maximizing Your First Impression in the Attention Economy
• Ep #94 | Crafting a Content Strategy That Actually Works

💡 Read the Social Media 101 Series on the Lulu Blog

Sound Bites From This Episode

🎙️ [3:39] “Chasing virality is an exhausting and never ending tactic that in the end, for most authors, small publishers, even the larger publishers, is just not a winning tactic.”

🎙️ [29:58] “If you don't bring anything to the table, don't expect to eat.” 

🎙️ [44:53] “That's the difference between building on rented land and building on owned land. You're using your social media as a content delivery platform to get people interested in your content that you're creating. And then they're coming to those content channels from social media.” 

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