In this episode, Matt & Lauren reveal the workflows the Lulu team has been refining for years, built to grow, scale, and streamline content marketing. Whether you’re writing your next book, producing a podcast episode, or scheduling a simple social media post, reframing your approach makes your work easier and gives you back time to do more of what you love. 

Listen as we break it down into these steps: 

1️⃣ Creation

2️⃣ Production

3️⃣ Distribution 

4️⃣ Marketing

5️⃣ Sales

6️⃣ Fulfillment

7️⃣ Insight

Or watch the episode on YouTube!

Dive Deeper

💡 Listen to These Episodes

• Ep #94 | Crafting a Content Strategy That Actually Works 
• Ep #107 | Scaling for Success with Automated Book Fulfillment Solutions
• Ep #119 | Marketing Your Book to Humans by Optimizing for Robots

💡 Creator News Live with Zac Brown

Sound Bites From This Episode

🎙️ [2:23] “There's nothing worse than, like, getting into something because you love it. Whether it's writing or podcasting or blogging or creating Instagram content , whatever it is. You got into this because you genuinely love this and enjoy doing it. And somewhere along the line, you've made a business out of it. And now the thing that you originally loved doing, that got you here in the first place, is the thing that you have the least amount of time for, or it's become a chore.”

🎙️ [22:53] “These seven things, this is almost like basically, you could design a checklist of these seven things around each project, or each piece of content you're doing. And then, more importantly, you kind of frame your workweek around this.”

🎙️ [51:14] “Think about the thing that you just detest doing. That you, I mean, you create the biggest bottleneck for yourself because you don't want to do it. We all have that one thing… And that's probably where your biggest bottleneck is. So that's where I would start.”

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