Navigated to Are You Selling Books or Selling with Books?

Are You Selling Books or Selling with Books?

February 4
48 mins

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Episode Description

Books can be the product or the tool that helps sell the product…and sometimes even both. In this episode, Matt & Lauren explore how print-on-demand empowers creators and businesses to use books to build their business, earn revenue, generate leads, and fuel brand growth. 

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Sound Bites From This Episode

🎙️ [7:40] “Even people that I talk to that are enthusiastic about the idea of publishing a book…that are just like, yeah, I think it would be really valuable for me, for some reason or another, to publish a book with my content. But I'm not much of a writer, so I don't really know if I can. And I always push back on that.”

🎙️ [12:35] “If the concept will fall victim to technology or progress or AI, then that's going to happen regardless of the medium that you use to put the content out there.”

🎙️ [39:00] “How many of them are creating a custom piece of content and getting it into the mailbox of one of their prospective clients, versus you just landing another piece of white noise in their inbox? I'd rather be in the mailbox, not the inbox.”


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