Episode Description
In this episode, Lauren gives a crash course in marketing strategies used by one of the most successful marketers of our generation: Taylor Swift.
Matt’s here too.
Tune in for 13 lessons on audience building, pre-launch marketing, product marketing, and repeatability, straight from the mastermind’s playbook! Listen wherever you get your podcasts, or watch the video episode on YouTube.
💡 Listen to These Episodes
- Ep #24 | How to Turn Your Casual Fans into Super Fans
- Ep #48 | What Does Taylor Swift Know About Book Publishing?
- Ep #118 | How to Get Your Readers to Sell Your Book for You
💡 Explore These Resources
- Blog | How to Turn Casual Followers into Dedicated Super Fans
- Blog | What Are Product Variants & Why Do Authors Need Them?
- YouTube Playlist | Audience Building
🎙️ [2:14] “Love her or hate her or, or feel completely neutral about her, she has been putting on a masterclass in marketing for the last fifteen years.”
🎙️ [38:42] “It's important, yes, to offer as many format variants and potentially product variants that you can. To meet your readers, customers, fans, whatever you want to refer to them as, where they are, where they want to be, how they want to consume.”
🎙️ [46:24] “Know who you are. Know what you do really well. Know what it is that you can deliver to your audience. The reason that your audience is your audience in the first place. And double down on it.”
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