Steve Rathje, Incoming Assistant Professor of Human Computer Interaction at Carnegie Mellon University, joins us to kick off season three of Progression to Analog! You may know Steve from his TikTok @stevepsychology (1M+ followers). We discuss the psychology of virality and why info spreads offline and online, the paradox of virality and why people share negative content online even though they claim to not want negative content, smartphone bans, cross-cultural social media trends, and more.