Profitable Web Designer with Shannon Mattern

·S1 E187

February 2026 Income Report

March 25
53 mins

Episode Description

Sponsored by Web Designer Anthology Stop building from scratch on every project. Web Designer Anthology gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

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➡️ Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template

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February 2026 Income Report: $26K, Money Mindset, and the Scary Things Worth Doing

In this episode, I pull back the curtain on February 2026... $26,735 in revenue, $23,015 in expenses, and everything behind the numbers. This isn't just a money update. It's a real look at the mindset work, the pivots, and the moves that felt terrifying and necessary at the same time.

From the discovery that writing is my queen bee role, to the decision to release a free Package Matrix™ template, to finally launching on TikTok after years of avoidance... this episode covers the real behind-the-scenes of running a profitable business when your thoughts about money are still a work in progress.

What You'll Learn

  • Why perfectionism keeps prices low and how to spot the pattern in yourself

  • Why using ChatGPT for mindset coaching can create an echo chamber that makes things worse

  • What a queen bee role is and how identifying yours can change your business

  • Why Shannon is releasing a free Package Matrix™ template and what fear I had to work through to do it

  • How to identify your "hidden competing commitments" that are blocking you from doing the scary thing

Key Timestamps

[00:01] Welcome & what money mindset really means

[07:20] Why ChatGPT is a problematic mindset coach

[10:43] February inflow, outflow and overflow

[18:33] Queen bee role discovery

[37:19] The Package Matrix™ free template

[41:26] Why I’m finally on TikTok @profitablewebdesigner

Resources Mentioned

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About Shannon Mattern

Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.

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