What happens when product teams operate in markets where failure isn't an option? In this podcast hosted by iDonate VP of Product Nacho Andrade, Propel VP of Product Marketing Tom Shoemaker explores how teams build high-quality physical products in complex, high-stakes environments. He digs into the realities of PLM, quality management, commercialization, and the rising role of AI across hardware and medtech. The conversation offers a grounded look at collaboration, learning, and delivering reliable products when the margin for error is razor thin.