"I told her I wouldn't be using it, and eventually I found myself actually using it as much as she did. I am a hundred percent converted."

Badr and Greg chat about their own Thermomix, sparking a conversation about why people spend over $1,500 on a kitchen appliance that does everything, yet might strip away the joy of cooking.

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Keywords:

brand positioning, product pricing, consumer behavior, premium pricing, distribution strategy, switching costs, emotional attachment, functional products, Thermomix, Vorwerk, Tupperware, Cookidoo, Stanley Cup, iPhone, Android, Magimix.