Hosted by Greg Jeanneau and Badr Filali

We explore the emotional and practical journey of buying a bike, from theft anxiety to the absence of brand loyalty. We unpack why most bike companies feel interchangeable, how design and positioning fall short, and why creating a richer experience around the product—the “glue”—could be the real competitive edge.

--

Keywords: bike buying, bike theft, insurance, brand loyalty, bike design, customer experience, emotional connection, market differentiation, bike industry, innovative solutions, positioning, perceived value, Brompton, Vanmoof, Decathlon, Cowboy bikes, Canyon bikes.