Most founders think more PR equals better results. It doesn't.

In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence,  and how two simple questions can transform your entire approach.

In this episode:

• Why spray and pray PR never works (and why agencies do it anyway) 
• The two questions that should sit behind every PR decision you make 
• How to assess any opportunity before you say yes 
• The real reason your PR isn't moving the needle 
• What strategic PR actually looks like in practice

And once you've had a listen you can: 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me pippa@theprset.com