If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.

Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award. 

In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her -  and how they arrive already knowing they want to work with her before they've even had a discovery call.

Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership 

We cover:

• Nicola's thought leadership work and how this has created so many opportunities for her business 
• The VIP launch event that terrified her -  and why it was one of the best things she's ever done
• How she landed a national press opportunity on day one of joining my DIY PR membership
• Why your existing network is your biggest PR asset
• The honest reality of a tough business year and why building foundations matters

Find out more about Nicola:

https://www.nicolapye.com/

https://www.linkedin.com/in/nicolapye/

https://www.instagram.com/nicolapye.theleadershipcoach

And once you've had a listen you can: 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me pippa@theprset.com