In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. 

In this episode:

• Why the real barrier to authority isn't credentials or strategy - it's internal
• What it's costing you every week you don't position yourself as THE expert
• The shift that changes everything (and why it's 80% of the battle)
• What "deciding you're the authority" actually looks like in practice

This is the previous episode I reference that talks about why Authority is more important than Visibility here

And once you've had a listen you can: 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me pippa@theprset.com